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Anatolia's vision of excellence and leading edge design was effectively represented in its dynamic and engaging trade booth at Coverings 2021. The extensive 2800ft2 / 260m2 booth was custom designed with sophisticated, refined and elegant vignettes and refreshed branding that effectively highlighted Anatolia's new and featured collections for 2021-22.
Instead of simply bringing pre-built panels with tiles on it, the design presented each tile collection in its most optimal form, which ultimately means that almost every collection was installed and grouted on site within vignettes and with premier tile installers who took into account the finest of installation details.
Great excitement and interest was generated from the newest collections of Teramoda, Raffino and Tapestri, which were presented for the first time at coverings and are now included in Anatolia's 2021 Fall/Winter Catalog.
These new and featured tile collections in conjunction with Anatolia's new brand refresh represent the next phase of Anatolia's advancement within the Flooring and Surfaces industry.
The refresh is comprehensive and far reaching and includes new brand and content guidelines, new room renders and styling, new contemporary and impactful merchandising, new catalogs and brochures, a completely new and engaging website and of course a new communication strategy which is rolling out across Anatolia's social media properties. Welcome to the new world of Anatolia!
